The New Sharp Image company has lived up to its name by giving its business and image a complete makeover. The firm, which began operations as an importer of audio product cleaners, has today emerged as an enterprise with its own brand name and specialises in multimedia protective peripheral products. "We began as a trading firm in 1991. A year later we became the exclusive distributor in Hong Kong of two Japanese brand name products - the Toraysee OA Cleaning Cloth and E-Filter," recalls sales and marketing director Donald Li.